And they all have more than a billion views.
The top 10 videos on YouTube are all music videos. Millions of people are relying on the video platform for their music needs. Whether you find the YouTube interface cumbersome or not, YouTube is a dominant player in the music streaming world. But you won’t see the film on YouTube either, Apple’s other music competitor. You won’t find the 1989 film on Apple Music’s most direct competitor, Spotify. First, Apple wants to provide exclusive content to its Apple Music subscribers. There are three reasons why this movie is an important play for Apple.
